I had an appointment for Saturday 3rd May 2003 in the Finchley branch. I had an emergency on that day and could not make my appointment. I called the call center in order to reschedule and was told I had to pay another £30 booking fee as they require 5 days notice for any rescheduling.
I am extremely disappointed as (a) I was never told this in any of the correspondence from Optimax, (b) If notice period required, most places want 24 hours notice, (c) I wasn't canceling completely and wanted to reschedule.
This has left a very bad taste as I have been to other eye clinics and had much better customer service. The basic message I got was that they are only interested on the money side and not the patient.
I noticed in the Daily Express (Tues 6th May) that they were advertising appointments for free but somehow I doubt I will reschedule. There are other clinics out there that put more value on the customer.